Exposure of children to food advertising on Polish television
Journal Title: Annals of Agricultural and Environmental Medicine - Year 2015, Vol 9, Issue 1
Abstract
[b]Introduction.[/b] Food and drinks high in fat, sugar and salt (HFSS), high-calorie meals and sedentary lifestyle are the main factors contributing to the emergence of overweight and obesity. A significant role in the promotion of unhealthy foods is played by contemporary media. [b]Objective[/b]. The aim of the study was a quantitative analysis of all the advertisements broadcast on television stations regarding the promotion of food products. [b]Materials and methods[/b]. The study included three television stations: Telewizja Polska SA – TVP1, Polsat and Cartoon Network. Advertisements were classified according to destination due to age and structure of advertising for children. Advertising for children was defined as that displayed before, during and after TV programmes targeted at children from aged 1–12 years, while adult ads were included in the rest of TV programmes targeted at older viewers. [b]Results.[/b] The average commercials time aimed at children is from 41 minutes 11 seconds per day on the Cartoon Network channel, to even 1 h 53 minutes 17 seconds on channel TVP 1. On TVP1, the advertising time was almost identical for children and adults, while on Polsat television, the advertising time for adults was twice as long than that for the children. On TV1, food advertising accounted for 22% of all advertising directed at children. In Polsat advertising food products targeted at children accounted for 35% of all advertisements directed to children. Public television (TVP1) time for advertising food spots attained, respectively: for children 24 min 42 sec and for adults 28 min 15 sec, while POLSAT attained: for children 24 min 41 sec and for adults 57 min 55 sec. [b]Conclusions[/b]. A worrying phenomenon is the similar time of advertising broadcast by commercial and by public television – nearly five hours of advertising a day. The advertising structure for children does not differ from the structure of advertising for adults. For some television stations, it happens that up to half of all advertising directed at children concerns food products.
Authors and Affiliations
Anna Piotrowicz, Grzegorz Sobek, Edyta Łuszczki, Konrad Klekot, Artur Mazur
Keywords
Related Articles
- EP ID EP58836
- DOI -
- Views 146
- Downloads 0
Environmental pollution and parental smoking influence on the appearance of pseudocroup in children
Objective: The aim of the study was to assess the effect of environmental pollution and parental tobacco smoking on the occurrence of pseudocroup in children. Material and methods: A questionnaire-study was performed in...
Managing water safety in healthcare. Part 1 – Strategies and approaches for waterborne pathogen control
Summaries in 2 parts are presented from a conference held in London at the Royal Society for Public Health on 16-17 May 2012, on the latest developments in dealing with waterborne hospital-acquired infections (nosocomial...
Comparison of farmers workload by manual and mechanical tasks on family farms
The aim of this study was to compare the workload between tasks undertaken manually and those with the assistance of mechanical devices. The results indicate that the workload during the tasks assisted by mechanisation w...
Morbidity and mortality due to cervical cancer in Poland after introduction of the Act – National Programme for Control of Cancerous Diseases
In 2005 in Poland, referring to the recommendations by the National Health Programme and recommendations by the European Union, the National Programme for Control of Cancerous Diseases was implemented by virtue of the Ac...
Ekspozycja na kleszcze oraz seroprewalencja Borrelia burgdorferi wśród zdrowych młodych osób zamieszkałych na terenie południowego Podlasia (Polska)
Celem badań była ocena ryzyka zakażenia Borrelia burgdorferi na terenie południowego Podlasia (przy granicy z Białorusią) poprzez analizę postępowania poekspozycyjnego oraz ocenę bezobjawowego zakażenia młodzieży ukłutej...