Extending tourism marketing: Implications for targeting the senior tourists’ segment
Journal Title: Journal of Tourism, Heritage & Services Marketing - Year 2016, Vol 2, Issue 1
Abstract
The continuous monitoring of market trends is one of the most important roles that marketing scientists and practitioners should fulfill. Tourism is significantly affected by major demographic, cultural and economic trends. In the last few years there is considerable debate on the radical demographic changes taking place around the globe and one of the main issues arousing in many developed and developing countries is this of ageing population.
Authors and Affiliations
Athina Nella, Evangelos Christou
Keywords
Related Articles
- EP ID EP278106
- DOI 10.5281/zenodo.376336
- Views 110
- Downloads 0
Networking and cooperation practices in the Italian tourism business
The aim of the paper is to study the factors influencing the development of networked collaboration between small and medium-sized businesses in the Italian tourist industry. These businesses are obliged to choose networ...
Interaction from tourism development in Port-au-Prince, Haiti
Intensive or inadequate management of tourism and related development may affect the nature, integrity and the dominant features of an area. Local communities hosting tourism often are the weaker link which interacts wit...
Perceived Service Quality and Customer Revisiting Intention: The Case of “all you can eat” Asian Restaurants in Southern Taiwan
Purpose of this paper is to report on an investigation of the expected and perceived service quality at “all you can eat” restaurants in southern Taiwan. The findings of this study indicated that the service quality fact...
Travel Writing in Place Branding - A Case Study on Nantes
One of the main channels to communicate city branding, designed to attract British tourists for short breaks, is the travel section of the UK national press. With many newspapers now online for readers to browse, city br...
Goldmine or Bottomless Pitt? Exploiting Cornwall’s Mining Heritage
This research paper discusses the rise of the heritage and tourist industry in Cornwall. It aims to historically contextualize this process by analyzing it in relation to the neo-liberal political landscape of the 1980s....