Factor Affecting Customer Preference to Use Shuttle Bus over High-Speed Train in Indonesia
Journal Title: International Journal of Current Science Research and Review - Year 2024, Vol 7, Issue 05
Abstract
This paper investigates the factors affecting customer preference to choose a shuttle bus over a high-speed train (Whoosh) in Indonesia. The study is based on the theory of planned behavior and focuses on customer satisfaction, which is a primary determinant in the selection of public transport. The research collected data through interviews and surveys. The survey gathered information from 105 frequent travelers who choose shuttle bus as their main transportation mode and have experienced using high-speed trains. The findings showed that the factors affecting people to choose shuttle bus over high-speed train are availability, accessibility, duration, and comfort. The study provides insights into understanding customer preferences and helps build efficient strategies based on internal strengths and profitable opportunities.
Authors and Affiliations
Prima Adiya Septianugraha, Widhyawan Prawiraatmadja, Prawira Fajarindra Belgiawan,
Keywords
Related Articles
- EP ID EP734925
- DOI 10.47191/ijcsrr/V7-i5-07
- Views 27
- Downloads 0
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