Factor Affecting Customer Preference to Use Shuttle Bus over High-Speed Train in Indonesia
Journal Title: International Journal of Current Science Research and Review - Year 2024, Vol 7, Issue 05
Abstract
This paper investigates the factors affecting customer preference to choose a shuttle bus over a high-speed train (Whoosh) in Indonesia. The study is based on the theory of planned behavior and focuses on customer satisfaction, which is a primary determinant in the selection of public transport. The research collected data through interviews and surveys. The survey gathered information from 105 frequent travelers who choose shuttle bus as their main transportation mode and have experienced using high-speed trains. The findings showed that the factors affecting people to choose shuttle bus over high-speed train are availability, accessibility, duration, and comfort. The study provides insights into understanding customer preferences and helps build efficient strategies based on internal strengths and profitable opportunities.
Authors and Affiliations
Prima Adiya Septianugraha, Widhyawan Prawiraatmadja, Prawira Fajarindra Belgiawan,
Keywords
Related Articles
- EP ID EP734925
- DOI 10.47191/ijcsrr/V7-i5-07
- Views 43
- Downloads 0
Nickel Price Projection Using Multivariate Regression Method and Investment Feasibility Analysis of Nickel Mining in Indonesia with Sensitivity Analysis and Monte Carlo
Nickel is one of the metals commonly used in various industries. Indonesia is one of the countries that has the largest nickel reserves in the world. Nickel prices will be formed through an equilibrium mechanism between...
Enhancing Community Participation in Corporate Social Responsibility Activities at PT. Prima Bara Nusantara through Improved Decision-Making Process
Corporate Social Responsibility (CSR) is crucial for companies that have a substantial ecological footprint, such as coal mining in Indonesia. PT. PBN strives to achieve a harmonious combination of responsible behaviors...
Nutrient Content of Pig Feed Based Local Feed Mixed with Liquid Fermentation Products from Moringa and Azadirachta indica Leaf Extracts
This research aims to determine the nutritional content of rations based on local feed mixed with liquid Moringa leaf extract and fermented Azadirachta indica as pig feed. The research materials used were Moringa leaves...
Use of Sustainable Energy Sources and Technologies in Primary and Secondary School Buildings in Greece. Can They Eliminate their Carbon Footprint?
School buildings consume energy covering their energy demand. The most of them utilize fossil fuels and grid electricity while the use of renewable energies is rather limited. School buildings should eliminate their carb...
Influence of Colors to the Memorization Skill of the Senior High School Students
This study aimed to investigate the influence of colors on the memorization skills of senior high school students at St. Paul University Surigao. This study applied the quantitative research design employing a descriptiv...