Factors Actors Affecting the Trends of Facial Cream Purchasing Behaviours of Working-Age Consumers in the Bangkok
Journal Title: International Journal of Social Science And Human Research - Year 2023, Vol 6, Issue 02
Abstract
This research study is quantitative research. Objectives: 1) to study the trend of purchasing behavior of facial creams Classified by demographics which includes gender, age, education level, income, and occupation. 2) To forecast the marketing mix factors (4Ps) that affect facial cream purchases of working-age consumers in Bangkok. Samples were collected from 400 working-age consumers in Bangkok. The statistics used to analyse the data were frequency, mean, and standard deviation and multiple regression analysis. The results of the study revealed that the trends in facial cream buying behavior of working-age consumers were related to the marketing mix (4Ps), consisting of product, price, and distribution channel. and marketing promotion All aspects are good. The results of the multiple regression analysis revealed that the marketing mix (4Ps) can jointly explain the trend of facial cream buying behavior of working-age consumers in Bangkok R2= 0.505 or 50.5% with statistical significance at the 0.000 level.
Authors and Affiliations
Jirapat Diawtrakul, Jarupat To-aj, Sumolrat Kositkanin, Krittaya PhaKham
Keywords
Related Articles
- EP ID EP713560
- DOI 0.47191/ijsshr/v6-i2-68
- Views 73
- Downloads 0
Sexual Harassment of Women through Social Media in the Modern Era of Indonesian Criminal Law
Crimes of sexual harassment against women continue to occur. This sexual harassment crime is included in the category of sexual violence crimes and is a violation of Human Rights. Where sexual harassment also happens thr...
Role of Tax Avoidance and Financial Performance to Increase Firm Value
The objective of this research is to determine the role of Tax Avoidance and financial performance in improving the firm value of the manufacture companies listed in Indonesia Stock Exchange (BEI). Financial report data...
Ideo-Religious Relations in Islamic Civilization: Theological Controversy Between Suhrawardi Al-Maqtul and the Fuqaha
This study examines the theological controversy between Suhrawardi Al-Maqtul and the fuqaha and the ideo-religious relation in Islamic civilization. Sources of data are secondary data derived from books on Muslim scholar...
Experimental Marketing Strategies That Affect Tourist Destination Selection Decisions in Chonburi Province
This research aimed to study the tourists’ selection decisions of tourist destinations in Chonburi province and to study the influence of experimental marketing strategies which affect the selection decisions of tourists...
Legal Implications of Issuing Building Use Rights Certificates Over Madiun City Public Housing Facilities
This research analyzes the legal implications of issuing building use rights certificates (HGB) over public housing facilities in Madiun City. The case study at Housing X shows a violation of Regional Regulation Number 1...