Factors Affecting Consumer's Continuance Online Purchase Intention in Malaysia
Journal Title: GATR Global Journal of Business & Social Science Review - Year 2013, Vol 1, Issue 2
Abstract
Objective- This paper attempts to explore the continuance purchase intention among Malaysian consumers on the internet, through the conceptual framework as modified from the Technology Acceptance Model. Methodology/Technique The research data has been collected through the use of an internet-based survey method, with a convenience sample of 300 Malaysian respondents in June 2014; whereas, data analysis is further conducted using the SPSS software, through the measurements of a simple linear regression test, mediation test and moderation test. Findings Results show a positive relationship between perceived usefulness and trust; while the continuance intentionfor online purchase is positively significant to perceived usefulness. The partial mediating role of subjective norm is further identified, between perceived usefulness and continuance intention. It is also understood that both male and female perceive the usefulness of website as an important factor toward their intention to online re-purchase. Novelty - Most of the researches are conducted solely upon the factors or purchase intention, limited studies have been done to investigate the continuance purchase intention among fellow consumers.
Authors and Affiliations
Yap Mun Fei, Cheng Boon Liat
Keywords
Related Articles
- EP ID EP185670
- DOI -
- Views 145
- Downloads 0
Visitor Perception on Food Court ServicescapeThe Study of Two Shopping Center Food Courts in Indonesia
Objective - This research was aimed at describing the role of servicesapce in two food courts in Indonesia at the visitors' perception, with a specific aim to understand the elements of the serviscape setting for both it...
Macroeconomic Determinants of FDI Inflow: Malaysia Evidence
Objective - The main objective of this paper is to investigate whether labor productivity is an important contributing factor to FDI inflows and in turn if FDI enhances labor productivity. Hence, this is ensured by an in...
The Impact of Strategic Performance Measurement System on Organizational Performance in Saudi Universities
Objective- The aim of the study is to enhance the mechanism of strategic performance measurement system goals base of four research questions: (i) to what association between the MCS and enterprise resource planning syst...
Psychological determinants of online disclosure on Facebook: Differences between Indonesian and Polish users
Objective - The present study was designed to compare online self-disclosure between Polish and Indonesian Facebook users. We expected that Need for Popularity (NfP), Collective Self-Esteem (CSE), perceived network size...
The Impact of Macro Economics on Firm Values and Financial Performance as an Intervening Variable: An Empirical Study of LQ-45 Banking Industries in Indonesia
Objective - The Purpose of the paper is to empirically investigate both direct and indirect impacts of the macro economy, which are Exchange Rates, Inflation, Central Bank Rate, as independent variables, on Value Firms (...