FACTORS AFFECTING THE DECISION OF THE SELECTION OF FOREIGN TOURISTS FOR A TOURIST DESTINATION: A STUDY IN DA NANG CITY, VIETNAM
Journal Title: European Journal of Business and Social Sciences - Year 2016, Vol 4, Issue 10
Abstract
The satisfaction of guests is one of the most important factors deciding the percentage return of tourists and the development of a tourist destination. The higher their satisfaction is, the more loyal towards the destination is increasing, especially through customers’loyalty, the destination will have many other visitors. Results of the study are to analyze the factors affecting the choice decisions of foreign tourists to the tourist destinations of Danang city. Result study surveyed on 577 visitors with 38 observed variables is to determine the factors affecting the choice decisions of foreign tourists to the tourist destinations of Danang city. The study results showed that there are 5 group factors affecting as follows: Subjective Standard, perceived value, informative strategy, marketing strategy and Tourism Environment. After data being analyzed, the main objectives of this study are to: First, identify the factors affecting the choice decisions of foreign tourists to the tourist destinations of Danang city. Second, determine the priority order of the impact degree ofthe factors affecting the choice decisions of foreign tourists to the tourist destinations of Danang city. Third, propose solutions to enhance the attraction of foreign tourists to the tourist destinations of Danang city.
Authors and Affiliations
Tran Phi Hoang| Industrial University of Ho Chi Minh City, Viet Nam, Ha Trong Quang| Industrial University of Ho Chi Minh City, Viet Nam, Nguyen Nguyen Phuong| Industrial University of Ho Chi Minh City, Viet Nam, Nguyen Thu Ha| Industrial University of Ho Chi Minh City, Viet Nam
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