FACTORS AFFECTING THE USE OF 4G SERVICES: THE CASE OF VIETNAM
Journal Title: The EUrASEANs: journal on global socio-economic dynamics - Year 2019, Vol 1, Issue 1
Abstract
4G services open the door for conversation and data communications by means of high-speed mobile connection. However, the actual use of the 4G speeds is still below expectations. Therefore, it is important to understand the interaction of factors involved in the adoption of this technology. Previous studies have shown that such variables as convenience, efficient service quality and variety of services, perceived value and price are important factors in the course of 4G technology adoption. In this study, the authors examine the impact of these factors on own sample of the 4G service users. Our research results demonstrate that: 1) price, convenience and varied services are important predictors of value perception; 2) there is a relationship between diversity of services and the sense of value mediated by convenience and 3) perceived value has a strong relationship with the intention to buy.
Authors and Affiliations
Binh Tran Duy, Tran Huu Ai
Keywords
Related Articles
- EP ID EP659316
- DOI 10.35678/2539-5645.1(14).2019.51-60
- Views 103
- Downloads 0
PROBLEMS OF TRADE FINANCING DEVELOPMENT IN THE RUSSIAN FEDERATION
Introduction The volume of foreign trade operations of the Russian Federation (RF) continues to decline due to the economic sanctions imposed in 2014 (and prolonged relatively recently). The sanctions have already affec...
ANALYSIS OF CELEBRITY ENDORSEMENT INFLUENCE ON PURCHASE INTEREST: THE CASE STUDY OF A SKINCARE PRODUCT
Introduction Fierce competition between marketers has led many companies to the conclusion that they must have the uniqueness to be able to excel at their market and get high enough sales’ volumes. One of the most benef...
FACTORS AFFECTING THE USE OF 4G SERVICES: THE CASE OF VIETNAM
4G services open the door for conversation and data communications by means of high-speed mobile connection. However, the actual use of the 4G speeds is still below expectations. Therefore, it is important to understand...
MANAGERIAL EFFICIENCY AND ENTERPRISES PERFORMANCE (THE CASE OF AQUACULTURE INDUSTRY IN VIETNAM)
Introduction In the modern conditions of economic globalization, productivity is significant factor for the economic development of country, industry and every enterprise (Steenhuis & Bruijn, 2006). Theoretically, previ...
E-BUSINESS AND INTERNET ADOPTION IN HEALTHCARE
Introduction In today’s highly competitive world, in order to improve healthcare organizations have to adapt to many changes, starting with advances in diagnostics and therapeutic procedures and finishing with administr...