Factors affecting Tourist Experience Expectations: Evidence in the Central Highlands of Vietnam
Journal Title: International Journal of Multidisciplinary Research and Analysis - Year 2023, Vol 6, Issue 02
Abstract
This study examinesthe factors affecting tourist experience expectations in the Central Highlands of Vietnam. A survey questionnaire and focus group discussion were used to gather data from tourists visiting the region. This study was conducted through a cross-sectional survey using purposeful sampling (n=200). Multivariable linear regression analysis techniques and moderator regression were applied to prove the proposed hypotheses. The results of the study revealed that psychological factors, such as motivation and perception, were also identified as important determinants of experience expectations. Socio-cultural factors, such as cultural values and norms, were found to play a role in shaping experience expectations, while economic factors, such as budget and exchange rate, were found to be critical in determining experience expectations. Environmental factors, such as climate and environmental quality, were also found to have a significant impact on experience expectations. The findings of this study contribute to our understanding of the factors influencing tourist experience expectations and have implications for tourism stakeholders in the Central Highlands of Vietnam
Authors and Affiliations
Than Thi Hanh,Nguyen Van Dung
Keywords
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- EP ID EP713229
- DOI 10.47191/ijmra/v6-i2-26
- Views 63
- Downloads 0
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