Factors Impacting Grocery Store Choice in College Students
Journal Title: IMPACT: International Journal of Research in Business Management (IMPACT: IJRBM) - Year 2018, Vol 6, Issue 9
Abstract
This paper aims to address the variables taken into account by consumers to choose their new grocery store, as they move into a new town. Grocery stores have loyalty programs, weekly ads, market saturation, multiple formats, and constant in-market communication. The gap in research the author seeks to fill is how do customers, when they move into a new town, determine where they are going to shop. There is significant data on why consumers shop in their preferred stores, but not as much data on how they learned about their preferred stores when they first relocated to a new city. The author uses questionnaire data to determine the primary variables leading to grocery store choice by new to town customers.
Authors and Affiliations
Russell Zwanka
Keywords
Related Articles
- EP ID EP393474
- DOI -
- Views 148
- Downloads 0
Leadership DNA for Start-Ups
The word DNA resembles the core identity of a person. It is the source which helps in growth, development & functioning of any Individual. Similarly, leadership DNA are the factors to be cultivated in an individual to tr...
An Integrated Model of Knowledge, Satisfaction, Motivation, Relatedness, and Job Performance Among Municipalities Employee in Palestine
The purpose of this study is to explore the relationship between knowledge, satisfaction, and motivation on employee performance when mediated by relatedness. The sample used in this study consisted of 252 responses from...
Factors Impacting Grocery Store Choice in College Students
This paper aims to address the variables taken into account by consumers to choose their new grocery store, as they move into a new town. Grocery stores have loyalty programs, weekly ads, market saturation, multiple form...
Effective Ways of the Assessment of Audit Risk Components
The article describes the approaches how to assess the internal and control risk. Proposed the actions of the auditor in assessing two components of audit risk which can be applied by company. Besides of it analyzed meth...
TRANSFORMING ROLE OF HRM: CHALLENGES, POLICIES AND PRACTICE IN THE PRESENT CONTEXT
Human Resources Management (HRM) in organizations has a vital role to play and to maintain a competitive edge. To face the ever-increasing demand for Human Resources (HR) and the speed at which changes are taking place i...