Factors Influencing Impulse Buying of Algerian Shoppers
Journal Title: UNKNOWN - Year 2015, Vol 4, Issue 3
Abstract
Impulse buying is of strategic importance to distributors. Currently, distribution companies rely heavily on contextual variables (music, smells, colors, sound, design ...) in order to push customers towards purchase and consumption. As such, a crucial way for commercial brands to increase sales is to stimulate impulse buying. For this reason, this study aims at identifying the factors that initiate and encourage impulse buying, as well as the levers that help distributors highlight effective marketing techniques in order to encourage consumers to make impulse purchase. Thus, we try to show, upon a field survey of 590 buyers, the impact of situational elements of both the store and the product on achieving impulse buying.
Fuzzy Subalgebras and Fuzzy p-ideals in TM-Algebras
In this study, we introduce the concepts of fuzzy subalgebras and fuzzy ideals in TM-algebras and investigate some of its properties. Problem statement: Let X be a TM-algebra, S be a sub algebra of X and I be a p-ideal o...
Dual U-Slot Microstrip Patch Antenna with Enhanced Bandwidth
A small H-shaped microstrip patch antenna (MPA) with enhanced bandwidth is presented. The H-shaped antenna is first studied and then fully simulated by HFSS. A dual U slot H patch configuration is proposed to increase th...
A Search Algorithm “My-Search” To Find Elements
"THIS IS A ALGORITHM WHICH HAS THE SAME TIME COMPLEXITY AS THAT OF LINEAR SEARCH OF -O(n)-.BUT STILL IT IS BETTER THAN -LINEAR SEARCH- IN TERMS OF EXECUTION TIME. LET A[ ] BE THE ARRAY OF SOME SIZE N. IF THE ELEMENT WHIC...
Properties and Potentials of Soils of Liman Katagum Bauchi State, Nigeria
The properties and potentials of soils of Liman Katagum (LK) in Bauchi State were assessed for both rainfed and irrigated crop production. Six soil mapping units were identified. The soils were moderately deep to very de...
Child Marriage in India: Factors and Problems
Marriage is one of the important social institutions and it is a means of establishing a family through which the society perpetuates. This social process is expressed in the form of rituals and symbols. In India 45 perc...