Factors Influencing Non Ghanaian Consumers in Choosing Products Made In Ghana: Empirical Studies from Non Ghanaian Residents in the Kumasi Metropolis of Ghana
Journal Title: Journal of Social Economics - Year 2014, Vol 1, Issue 3
Abstract
The objective behind the conduct of this research has been to discover factors capable of influencing nonGhanaian residents in Kumasi metropolis towards the purchase of products made in Ghana. The research interest was deeply intensified because experts in Ghana believe that, the depreciation of the country‟s currency against the US dollar is attributed partly to over reliance on importation of goods at the detriment of locally manufactured ones. The study adopted purposive sampling procedure in the creation of clusters from which a selection of the 113 respondents who were made to respond to questions in a well prepared questionnaire was done. The data collected was analysed using the Logistic model and that indicated that six (6) out of the nine variables were significant in determining whether a non Ghanaian resident would patronise a „made in Ghana product‟. From the study, the following variables were found to influence non Ghanaian residents willingness towards the purchase of made in Ghana products: when they have stayed in the country for a longer period; when indigenous Ghanaians show positive attitude towards the product in question; when intensive awareness is created about the product: when the brand‟s name is well understood and appreciated; when the product is well authenticated by local statutory body and finally when they are forced to do so by enacting policies and laws that would leave them with no choice.
Authors and Affiliations
Hudu Mohammed, Alexander Ayogyam, Appau-Yeboah F, Amo F
Keywords
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