Factors influencing quality of life and life satisfaction in Hungary
Journal Title: Annals of Marketing Management & Economics - Year 2015, Vol 0, Issue 0
Abstract
I take a good look at the happiness and the the factors that influence quality of life, such as the divorce rate, unemployment, trust, participation in civil society organisations, assessments of the quality of governance, and religion. I examine these factors in the Hungarian population, as a potential domestic tourist-target group. I also look at how happiness is defined and the happiness-generating characteristics of traveling in tourism. Overall, by means of my work I gain an overview of the psychological factors behind the decision-making of one target group doing place marketing.
Authors and Affiliations
Ágnes Urbánné Treutz
Keywords
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