Factors influencing the Cocoa Smallholders Behavior Decision Making in Hilir Perak
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2017, Vol 7, Issue 10
Abstract
A survey had been done in the Hilir Perak with the association of the Malaysian Cocoa Board (MCB) to study on factors affecting cocoa smallholder behaviour at MCB Hilir Perak. In this case study, the factor used as the independent variable to determine the smallholder attitude are, prior knowledge, facilitating condition, subjective norm and also the perceived behaviour control. Whilst, for the dependent variable is the cocoa smallholder behaviour. 59 respondents were randomly selected from the smallholder name list given by the MCB. Data collected pooled and analyse by using SPSS software to find the correlation of the factor. Prior knowledge and facilitating condition factor show significance difference towards cocoa smallholder attitude (P<0.05). This case study proves that the social pressure and motivation from people surrounding are not enough to change the smallholder attitudes. It must also being supported with conducive condition and adequate knowledge to the smallholder in order to change their attitudes and indirectly will increasing the cocoa production.
Authors and Affiliations
Norlizah Mohd Yusof, Syahrizan Syahlan, Farahida Zulkefli, Muhammad Aliuddin Bakar
Keywords
Related Articles
- EP ID EP620136
- DOI 10.6007/IJARBSS/v7-i10/3418
- Views 101
- Downloads 0
Elements of Patriotism in “Pahlawan Pasir Salak” Novel
This study focuses on the elements of patriotism in the novel "Pahlawan Pasir Salak" by Mohd Ismail Sarbini. This novel is a compulsory Bahasa Melayu text used as a Literature Component for Form Two. The setting of this...
Observed Social Activities around Low-Cost Flats
While policy efforts of social integration focus heavily on provision of big public spaces and amenities, the actual impacts on social engagements remain uncertain. At the same time, the social potentials of outdoor spac...
Determining the Importance Level of Accounting Information for Investors’ Decision Making
The aim of this study was to determine the precedence order of the accounting information (factors) influencing choice of investment, to derive the relative weight of each factor and to identify differences and similarit...
A Field Study of the Impact of Indirect Compensation on Organizational Loyalty to Workers in NAFTAL (GPL) Bechar Algeria
The purpose of this study is to identify indirect compensation and its impact on organizational loyalty in NAFTAL. The research problem can be summed up as follows: How did indirect compensation affect organizational loy...
Cognitive Domain Achievement Level among Reserve Officers Training Team (PALAPES)
This study was conducted to determine the level of cognitive domain among Reserve Officers Training Team (PALAPES) after underwent three years of training module. 105 PALAPES cadet officers were recruited as participants...