Factors Motivating Thai Women towards the Use of Cosmetics
Journal Title: International Journal of the Computer, the Internet and Management - Year 2017, Vol 25, Issue 2
Abstract
The objectives of this study were to understand the theories of each factor that have impact on Thai women toward the uses of cosmetics and to find out the relationship of each one if it is related. Understanding the motivational factors that encourage Thai women to use of cosmetics is the third objective of the study.
Authors and Affiliations
Anchuree Sansaneeyasakun
Information Technology Utilization of Undergraduates Faculty of Accounting, Bangkokthonburi University
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