Factors Motivating Youth for the Adoption of e-Government Services in Pakistan
Journal Title: Asian Journal Social Sciences & Humanities - Year 2015, Vol 4, Issue 4
Abstract
E-government is the emerging concept attracting a massive attention around the world in the developing countries. This paper explores the factors motivating youth for the adoption of e-government services in Pakistan. In this research we have applied Unified theory of acceptance and use of technology (UTAUT) to discover factors that lead to acceptance and adoption of e-government services by youth in Pakistan. This research is based on primary data, which has been collected by survey methodology based on random sampling technique and the sample of this research consists of the youth of different demographics of the country. The findings of this empirical analysis allow us to conclude about the key factors that lead to adoption of e-government services in Pakistan specifically by the youth. We found that there is much awareness of e-government and majority of the young people have access to internet facilities and they prefer to use online portals. Moreover, this study finds that there is greater need of innovations and reforms in the area of e-government. This paper suggests targeting young generation for the adoptability of e-government services as they are the best target audience who can accept and adopt change and innovations. This is also an opportunity for the government to minimize the gap and to connect with youth of the country through non-conventional and effective reciprocal e-communication.
Authors and Affiliations
Kamran Soomro, Tan Shukui, Sarfaraz Shaikh
Keywords
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