FACTORS OF TRUST IN HUNGARIAN AGRICULTURE – SOME EXPERIENCES BASED ON SHOLTES’ MODEL
Journal Title: Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu - Year 2017, Vol 0, Issue 1
Abstract
The paper examines factors affecting trust among the Hungarian agricultural producers. Our research has focused on the role of two factors on the basis of the widely referred trust model: faith in loyalty and faith in capability. The empirical results clearly confirm the hypothesis of the theoretical model, which states that partners will trust each other if their faith is high both in loyalty and in competence. Our research has also pointed out that the level of trust between partners is determined differently by the two examined factors: it is statistically proved that the impact of faith in loyalty is higher than the other factor. These research results fully correspond to the outcomes of recent research projects in the similar field.
Authors and Affiliations
Zsolt Baranyai
Keywords
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