Factors that Determine Competitive Strategies of Trading Companies of Consumer Co-Operation
Journal Title: Бізнес Інформ - Year 2013, Vol 8, Issue 0
Abstract
The article studies internal and external factors of functioning of trading companies of consumer co-operation. It offers author's vision of the essence and specific features of influence of these factors upon further development of competitive strategies of development of companies under modern economic conditions. In particular, the external factors that influence formation of competitive strategies of trading companies of consumer co-operation are as follows: state of the macro-environment, market situation, direct competitors, state of the public opinion and consumer behaviour. The internal factors that influence formation of competitive strategies of trading companies of consumer co-operation are as follows: parameters of strategic alternatives of companies, communication orientation of activity of trading companies, skills and resources, strengths and weaknesses of the use of marketing possibilities.
Authors and Affiliations
Nataliya Tyagunova
Keywords
Related Articles
- EP ID EP87973
- DOI -
- Views 112
- Downloads 0
On Modern Specific Features of Technologisation of Enterprise Management
The article considers main provisions of the technology of managerial labour and specific features of technologisation of the enterprise management processes. It identifies the main purpose and goal of technologisation o...
Foreign Experience in Using Cooperative Banks for Ukraine
The article is aimed at the actual topic of researching the main trends in the development of cooperative banks in the agrarian sector of Ukrainian economy. Problems of the agricultural sector, as one of the most risky i...
Bank Transparency as a Component of the Economic Security Mechanism
The article studies specific features of formation of effective banking supervision in Ukraine through mechanisms of information transparency of banks. The authors systemised main characteristics of transparency of the d...
System of Tools for Assessment of Financial and Non-financial Resources of an Insurance Company
The article studies problems of financial analysis of an insurance company under conditions of the constantly changing external and internal environment. A system of indicators designed for assessment of efficiency of ma...
The Asymmetry of the Terms of Agreements of Ukraine \'s Membership in the WTO and the Association with the EU in Foreign Trade of Agricultural and Food Products
In this article the problem of assessing the impact of the conditions of trade agreements of Ukraine with the WTO and the EU on prospects of production of agricultural products is examined. It was determined that Ukraine...