Factors That Determine Student’s Preferences in Selecting Courses in Higher Learning Institution: A Study among Boarding Dan Daily Students from Secondary School in Mukah
Journal Title: International Journal of Social Science And Human Research - Year 2024, Vol 7, Issue 05
Abstract
The purpose of this study is to investigate the factors that influence students' decisions regarding which institution to enroll in for higher education. The research was carried out among students from three public secondary schools. The quantitative technique was used to collect and evaluate the data. The responses of the 220 participating students to the questionnaire are primarily described using descriptive statistics. Statistical Results of the study indicate that the parents play the major role in influencing the choices of courses and higher learning institutions among students. For the selected courses aimed to be taken at higher institutions, boarding students are well prepared compared to daily students who claim to have little knowledge on the courses selected. Daily students preferred higher education institutions with good courses offered while boarding students considered institutions based on location. Boarding students continue their study at a higher level because of their own interest while daily students want better job opportunities in future. The results of the study can be utilized by the educational marketers to produce appropriate marketing strategies to attract students' interest and promote their products.
Authors and Affiliations
Noor Emma binti Shamsuddin, Agnes Anak Kanyan, Siti Farah Lajim, Yusman bin Yacob
Keywords
Related Articles
- EP ID EP736097
- DOI 10.47191/ijsshr/v7-i05-124
- Views 64
- Downloads 0
TAWA – A Toolkit to Ace Written Analysis
One of the major challenges faced by students, especially at higher learning institutions, is to read analytically and think critically. This results in the lack of interpretation skills which are required in the content...
Determination Authority of State Financial Loss in Criminal Acts of Corruption Post Constitutional Court Decision Number 25/Puu-Xiv/2016
The Constitutional Court (MK) issued Decision Number 25/PUU-XIV/2016 on January 25, 2017. This decision states clearly that the word "can" in Article 2 paragraph (1) and Article 3 of Law Number 31 Year 1999 jo. Law Numbe...
Implementation of Community-Based Tourism in the Management of Sustainable Tourism Village in Huta Tinggi
Huta Tinggi Tourism Village is located in Pangulang District, Samosir District, North Sumatra. This study uses a descriptive-qualitative approach that employs a community-based research model that leverages community eng...
The Effect of Principal Transformational Leadership, Job Satisfaction and Work Motivation on the Performance of Elementary School Teachers in Halong District
The main key in improving the quality of education is the optimization of human resources, namely teachers. Teacher performance is one of the factors determinant of the success of any educational effort , but there are o...
Strategy for Competitive Advantage of Traditional Madura Food: Perspective from Small and Medium Enterprises in Sampang
With the end of the COVID-19 pandemic, various culinary business activities have begun to revive, marked by the emergence of new cafes and street culinary businesses. With the increasing number of culinary businesses in...