Factors that Influence Repurchase Intention at Alas Cobek Restaurant
Journal Title: Journal of Economics, Finance and Management Studies - Year 2024, Vol 7, Issue 06
Abstract
This study aims to determine the repurchase intention of Alas Cobek Restaurant consumers which is influenced by social media marketing factors, product quality, Alas Cobek Restaurant's image, and consumer satisfaction with the services and dishes served by Alas Cobek Restaurant. This study adopts the stimulus, organism, and response theory to confirm the relationship between emotional and consumer responses regarding intentions and purchases. Respondents in the study were consumers who came to Alas Cobek Restaurant and had accessed social media owned by Alas Cobek Restaurant. Sampling using purposive sampling as many as 330 respondents were processed using structural equation modeling with the LISREL application. The results showed that social media marketing, product quality, and brand image affect customer satisfaction so it has an impact on consumer repurchases at Alas Cobek Restaurant. This research implies that Alas Cobek Restaurants needs to make improvements in providing information through social media marketing regarding Alas Cobek Restaurant products and services.
Authors and Affiliations
Asep Muzaki , Mahrina MS , Roslina,
Keywords
Related Articles
- EP ID EP736964
- DOI 10.47191/jefms/v7-i6-27
- Views 80
- Downloads 0
The Influence of Current Ratio and Price to Book Value on Financial Distress Conditions in Tourism and Restaurant Hospitality Sub-Sector Service Companies Listed on the Indonesian Stock Exchange
This research aims to determine the effect of current ratio and price to book value on financial distress in companies sub-sector services hotels, tourism and restaurants listed on the Indonesian Stock Exchange. There ar...
Igbo Model of Business Mentoring: A Gateway to Sustaining Small and Medium Enterprises (SMEs) In Anambra State, Nigeria
The drastic decline in the Igbo model of mentoring their young ones by the Igbo businessmen in recent times, which was orchestrated by rising employment of salesgirls in place of apprentices by Igbo businessmen, and the...
The Contribution of the 2013 Curriculum and the Independent Curriculum in Improving the Quality of School Exam Results in 2023 and the Quality of Learning Achievement Even Semester in 2023 in Primary Education in the Province of Banten
This study aims to determine the contribution of the 2013 curriculum and the independent curriculum in improving the quality of learning outcomes and student achievement in schools in primary education in Banten Province...
Corporate Governance, Ownership Structure, and Firm Value: Evidence from Indonesia
Firm value is crucial for every company, but agency problems that arise due to conflicts of interest between managers and shareholders can reduce the value of a company. Based on agency theory, one mechanism to reduce ag...
Impact of Public Debt and Exchange Rate on the Performance of Firms in Nigeria
The purpose of this research is to find out the impact of public debt and exchange rate on the performance of firms in Nigeria. Proper understanding on how to investigate the importance of public debt in Nigeria and the...