Factors That Influencing of Behavior Intension Buying Sharia Insurance In Indonesia
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 8
Abstract
This study describes the factors that Factors Affecting of Behavior Tendency Buying Sharia Insurance. Taking sample from 284 respondents who live at Jakarta, Bogor, Depok, Tangerang and Bekasi. This research uses descriptive quantitative and qualitative approach based on study literature, observation, and quetionaire using the method of Partial Least Square (PLS.) It using the Theory of Planned Behaviour (TPB) with Latent Variabel Attitude Towards Behaviour (6 indicators), Subjective Norm (3 indicators), Perceived Control Behaviour (6 indicators), and additional variables that are Regiousityabout insurance (8 questions), customer knowledge (10 indicators), insurance agent rule (5 indicator), marketing mix (5 indicator) and FSA/government support (4 indicator) and intension to buy (3 indicator). From these nine variables, only attitude behavior, customer knowledge and FSA/government support affect intention of purchasing sharia insurance.
Authors and Affiliations
Srikandi Utami
Keywords
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