ФАКТОРИ ВПЛИВУ НА ФОРМУВАННЯ КОРПОРАТИВОЇ РЕПУТАЦІЇ, ПІДПРИЄМСТВ ГОТЕЛЬНОЇ МЕРЕЖІ
Journal Title: International Journal of Innovative Technologies in Economy - Year 2017, Vol 1, Issue 3
Abstract
This article analyzes the essence of Corporate Reputation Capital hotel chain. Targeting hotel chain reputation management model based on internal and external strategic partnership. The effectiveness of reputation management should be evaluated by a limited number of criteria that reflect the priorities targeted guidance and show how these objectives are implemented in the system of evaluation of ideas about the reputation of the network formed on the basis of objective parameters. The degree of realization of the goals network reflects the level of importance of reputation, as interest of all its agents to achieve market success and ultimately - the justification for the creation and development of the hotel chain.
Authors and Affiliations
Вікторія Михайлівна Коваль
Keywords
Related Articles
- EP ID EP462555
- DOI -
- Views 156
- Downloads 0
ІНФЛЯЦІЯ: СУТНІСТЬ, ВИДИ ТА ШЛЯХИ ПОДОЛАННЯ
The strengthening of inflationary trends in the economy and the significant consequences and problems of further development of the state identified the subject of this study. The purpose of the work is to find out the c...
ТУРИЗМ, КАК ПЕРСПЕКТИВНЫЙ ВИД ЭКОНОМИЧЕСКОЙ АКТИВНОСТИ И КУЛЬТУРНОЙ ПОЛИТИКИ СТРАНЫ
With effective tourism organization to ensure the successful implementation of the economic, political, social, cultural and even diplomatic tasks. On the other hand, tourism is not only attractive from the business poin...
УРАХУВАННЯ СПЕЦИФІКИ ТОРГОВЕЛЬНИХ МЕРЕЖ У МОДЕЛЯХ ТРАНСПОРТНОЇ ЗАДАЧІ
The article presents the results of the study of specific features of retail networks and ways of taking into account these features in the formation of a comprehensive model of management of product transportation in th...
COMPETITIVE SITUATION IN THE RUSSIAN FEDERATION: MODERN TRENDS AND DEVELOPMENT PROBLEMS
The most important element constituting the basis for the functioning of the modern economy of Russia and ensuring the ongoing development of market relations is the competition, understood in a broad sense as a process...
ДО ПИТАННЯ ЛЮДСЬКОГО КАПІТАЛУ УКРАЇНИ
The world’s national human capital as a whole is 64 % of the total national wealth. Human capital - an integral part of the country national wealth, which provides economic growth. Countries, whose policies are aimed at...