FARMERS BUYING BEHAVIOUR OF CUMIN SEEDS IN BANASKANTHA DISTRICT OF GUJARAT STATE
Journal Title: International Journal of Agriculture Sciences - Year 2017, Vol 9, Issue 5
Abstract
The study was conducted to analyze farmers’ buying behaviour of cumin seeds in Banaskantha district of Gujarat state. The primary data were collected through personal interview with the help of an interview schedule. To fulfill the objectives of the study, 120 cumin growers were selected randomly from Tharad and Kankrej talukas of Banaskantha district. It was found that farmers gave more preference to the quality and yield followed by price, timely availability and brand image while purchasing cumin seeds. Farmers gave a more preference to the cost and availability of seeds while selection of seed dealer. About 40.00 per cent farmers purchased cumin seeds from retailers’ shop. Nearly 70.00 per cent farmers purchased cumin seeds on cash payment. Relatives, dealers, demonstration and newspaper were the major sources of information used by farmers for purchasing cumin seeds in the study area.
Authors and Affiliations
JATIN PATEL
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