Features Categorical System of Bank Marketing
Journal Title: Бізнес Інформ - Year 2012, Vol 12, Issue 0
Abstract
The basic concepts of the bank marketing are analysed in the article, namely, "bank transaction" and "bank favour". Also, a concept "bank product" is shown out. On the basis of it the complex of measures is offered with the purpose of improvement of of communication policy of bank which is actual in the modern terms of bank market of Ukraine development from position of market of users.
Authors and Affiliations
Yuliya Kotelevskaya, Tatyana Novikova
Keywords
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