Features Categorical System of Bank Marketing
Journal Title: Бізнес Інформ - Year 2012, Vol 12, Issue 0
Abstract
The basic concepts of the bank marketing are analysed in the article, namely, "bank transaction" and "bank favour". Also, a concept "bank product" is shown out. On the basis of it the complex of measures is offered with the purpose of improvement of of communication policy of bank which is actual in the modern terms of bank market of Ukraine development from position of market of users.
Authors and Affiliations
Yuliya Kotelevskaya, Tatyana Novikova
Keywords
Related Articles
- EP ID EP161923
- DOI -
- Views 84
- Downloads 0
Theoretical Foundations of Public Financial Audit of the Execution of Budgetary Programs
The article is aimed at substantiation of theoretical foundations of public financial audit of the execution of budgetary programs. Approaches to the interpretation of the concept of «public financial audit» have been ex...
Evaluating the Quality of Bank Assets
The article is concerned with examining the quality of bank assets and determining prospects for development of the banking sector. The main tasks in terms of the aim indicated is characterizing the bank assets, assessme...
The Influence of Financial Factors of Motivation of Personnel Management
The article reviews the current state of the system of the employees motivation of Ukrainian enterprises and analyzes the problem of motivation. The article shows different theories of motivation, which is the interestin...
Prospects and Risks of the Mining Industry in Ukraine in the Context of Sustainable Development
The article considers growth of expenditures of enterprise operation, resource nationalism, necessity of a complex development of the Earth interiors as important factors of prospective development of the mining industry...
Criteria for Identification of Financial Pyramid Schemes and Simulating of their Functioning
In the article criteria of financial pyramid schemes are considered, which allows to formulate definitions of these phenomena on base of economic and legal positions, and to allocate financial pyramids among other types...