FEATURES OF DIGITAL MARKETING DEVELOPMENT IN UKRAINE
Journal Title: International Interdisciplinary Scientific Journal "Expert" - Year 2023, Vol 1, Issue 1
Abstract
The article considers digitization processes which have a significant impact on all spheres of economic and social life in recent decades and determine the need to transform marketing tools in a digital direction. The purpose of the article is to define the content and features of digital marketing and systematize its methods, tools and techniques for their effective application in the enterprise activities. The study of scientific assets in the field of digital marketing allowed to classify its features, modern methods and tools, to single out the most effective methods to apply them into enterprises activity and promoting goods to the market. The article defines that modern digital marketing uses five digital channels, and its advantages were given. We have also highlighted several effects that should be expected as new digital technologies are introduced in the field of marketing, including the extension of customer relationships, personalization, and improved quality and service. Digital marketing trends that should be taken into account in 2023-2024 are highlighted.
Authors and Affiliations
Yaroslava Larina, Zoya Gorbach
Keywords
Related Articles
- EP ID EP725681
- DOI https://doi.org/10.62034/2815-5300/2023-v1-i1-008
- Views 46
- Downloads 0
CONCEPTUAL ASPECTS OF ENERGY GENERATION MARKET DEVELOPMENT ON THE PRINCIPLES OF SUSTAINABILITY
The article offers a conceptual vision of the development of the energy market based on the principles of sustainability, which should be characterized by safety, environmental friendliness, adaptability and stability, e...
FEATURES OF DIGITAL MARKETING DEVELOPMENT IN UKRAINE
The article considers digitization processes which have a significant impact on all spheres of economic and social life in recent decades and determine the need to transform marketing tools in a digital direction. The pu...
DIGITALIZATION OF BUSINESS PROCESSES BY THE EXAMPLE OF CREATIVE INDUSTRIES
The article explores approaches to solving the problems of digitalization of business in the context of modern digital trends, revealing the specifics of the use of digital technologies in different countries. The resear...
ADAPTIVE RISK MANAGEMENT IN FOOD INDUSTRY ENTERPRISES: INTEGRATION OF STRATEGIES AND INNOVATIONS IN AN ENVIRONMENT OF ECONOMIC INSTABILITY
This article examines modern approaches and innovations in risk management at food industry enterprises. The focus is on the development of a comprehensive, multi-level risk management mechanism that combines both tradit...
ESTABLISHMENT OF FISCAL POLICY OF CHINA AND UKRAINE AND PROSPECTS FOR THE DEVELOPMENT OF UKRAINIAN-CHINESE ECONOMIC ACTIVITIES
The article examines the formation of the fiscal policy of the People's Republic of China and the fiscal policy of Ukraine. The theoretical aspects of the formation of fiscal policy are highlighted, the stages of the for...