Features of Diversification of Enterprises as a Factor of Ensuring their Innovation-Technological Development
Journal Title: Бізнес Інформ - Year 2015, Vol 7, Issue 0
Abstract
The aim of the article provides for an analysis of the status and a substantiation of choosing directions for the production diversification according to the established conceptual model. As a result of an analysis of scientific papers of the domestic and foreign scientists, the basic positions of the theory of production diversification have been formulated. The sequence of stages of implementing the diversified development in enterprises has been examined. A conception of production diversification in the enterprises has been created. A graphical presentation of the model for the process of production diversification related to economic entities, providing a solution to the issues of a strategic nature, has been provided. To assess the opportunities for diversification development in the enterprises, a variation of the GE-matrix by McKinsey has been suggested. Further research is related to development of tools for implementation of production diversification in the enterprises.
Authors and Affiliations
Oleg Kuzmin, Roman Feshchur, Oleksandr Skybinskyy, Khrystyna Drymalovska
Keywords
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