FEATURES OF FORMATION OF SYSTEM OF SOCIAL RESPONSIBILITY OF BUSINESS IN THE INTERNATIONAL MARKET
Journal Title: Економічна стратегія і перспективи розвитку сфери торгівлі та послуг - Year 2018, Vol 2, Issue
Abstract
The purpose of the research paper is substantiation of essence of social responsibility of business and development of recommendations concerning formation of system of socially oriented business in the international market. Theoretical approaches to determination of social responsibility of business structures are systematized. It is noted that in most cases approaches of researchers are alternative therefore social responsibility of business can be produced by any subsystem / group including business structures. Social responsibility of business definitely as responsibility of any business unit which is built in public reconstruction which has the internal structure connected with the external environment, set of the relations of production, distribution, exchange and consumption. Technologies of social responsibility of business in the international market which allow to improve image, business reputation are defined, for increasing the enterprises competitiveness. Spheres of influence of social responsibility of the enterprise at entry into the international market are found out. The control system of social responsibility of business depending on the interests of society, enterprise and consumers is characterized. It is noted that distribution of social responsibility in the international business environment answers universal tendencies and defines the rational trends and optimum scales of social investments. Characteristics of social investment with taking into account diagnostics of level of competitive advantages of the enterprises, character and dynamics of development of enterprise structures are studied. Economic and social competitive advantages of the enterprises in the conditions of the international competitive environment with allocation of basic components and criteria of formation and use of system of social marketing are divided. The system of socially oriented business in the international market which turns on conceptual, diagnostic and tool blocks is created. Such structure allows connecting the directions of theoretical and practical provisions of system of social marketing and social responsibility of business.
Authors and Affiliations
Тетяна Андросова, Вікторія Козуб, Лариса Чернишова, Олена Кот
Keywords
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- EP ID EP454204
- DOI 10.5281/zenodo.2539143
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