FEATURES OF INFLUENCE OF INTERNET MEDIA ON THE INFORMATIONAL ECONOMY
Journal Title: Вісник Університету банківської справи - Year 2018, Vol 0, Issue 3
Abstract
The rapid development of information and telecommunication technologies (ICTs) nowadays has leds to an increase in the role of information and knowledge in all spheres of human activity was described in this article. It is noted that in the modern information economy information is commodity products that due to the leading role of ICT influences the country᾿s economic development. It is analyzed that information activity in society belongs to the «knowledge industry», which also covers sectors such as: 1) information technologies and services; 2) education; 3) scientific research; 4) development; 5) the media (whicharerepresentedinparticularonthe Internet).The modern tendencies of the information economy development with the help of project᾿s realization of the research of influence of the Internet mass-medias one conomics development in Ukraine was studied. Using the Google Form cloudservice, a survey on Internet mediausers, that was based on comparatively modern state of Ukrainian- and Polish-language markets, was conducted. The results of the project identified: the most informative channels of online resources in the Ukrainian and Polish markets; the using of Internet sources in conducting business activities; dependencies between age, status, place of residence of the respondents and the irrelations to Internet resources; impact of Internet media᾿s information on: 1) the image, profitability of the company, demand for its goods and services; 2) of the development of the latest technologies; 3) the political, social and business situation in the country; 4) international business cooperation. The results of this project can help determine the role of information on the Internet mas-media in the development of the information economy, in particular in business and international cooperation, and become the basis for further research in this direction: in particular, in terms of both nationalities and countries: comparing the views of Ukrainian and Polish respondents, citizens of both Ukraine and Poland.
Authors and Affiliations
Лариса Ноздріна, Каріна Височанська
Keywords
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