FEATURES OF MARCETING MARKET FAST FOOD
Journal Title: Економічна стратегія і перспективи розвитку сфери торгівлі та послуг - Year 2015, Vol 1, Issue
Abstract
Analyzing social-economic relations in Ukraine and revealing their most significant dynamic changes for the creation of the most successful business management systems the authors strived to present methodological approach to the segmentation process at the fast food market. This emphasizes the actuality of studying main directions of segmentation and development of methodological approach to the segmentation process at the fast food market. The main aim of the work is to formulate the results of the performed analysis and methodological approach to segmentation at the fast food market, and to improve formulation of the segmentation terminology with the account of unsatisfied needs. The authors of the work analyzed the fast food market with the aim of segmentation and development of methodological approach to segmentation at the market.
Authors and Affiliations
Lyudmila Popova, Tatiana, Mitiaeva, Alina Lozinska
Keywords
Related Articles
- EP ID EP171148
- DOI -
- Views 142
- Downloads 0
INSTITUTIONAL SYSTEM OF INFORMATION SPHERE FOR THE ACTIVATION OF INTERREGIONAL COLLABORATION
Basic participants of information process, as a result of generalization of processes which occur during the provision of information needs of economic entities and the society on the whole are determined. To which the f...
СУЧАСНІ ОСОБЛИВОСТІ РОЗВИТКУ ІНТЕРНЕТ-РЕКЛАМИ
Досліджено сучасні види інтернет-реклами та проведено аналіз їх специфіки на прикладі Instagram і Facebook. Установлено переваги та недоліки інтернет-реклами та їх особливості на різних платформах. Визначено специфіку ко...
PROCESS APPROACH TO MANAGEMENT OF COMPETITIVE CAPITAL STRUCTURE AT TRADE ENTERPRISE
In this article, the process approach to capital management providing cyclicality and interaction of managerial processes – formation, usage and reproduction of capital – is detailed and specified. Within the process app...
THE ESSENCE OF CONTENT OF FOREIGN LANGUAGE TEACHING
Students can not use foreign language at the required level after years of training without rational methods of learning, skills of using the textbooks, grammar references, dictionaries, audio and other means of training...
ANALYSIS OF INFLUENCE OF LOGISTIC SYSTEMS ON COMPETITIVENESS OF TRADE ENTERPRISES
The analysis of influence of logistic systems on competitiveness of trade enterprises is carried out, the main approaches to formation of logistic systems at trade enterprises are defined, on the basis researches of the...