FEATURES OF MARCETING MARKET FAST FOOD
Journal Title: Економічна стратегія і перспективи розвитку сфери торгівлі та послуг - Year 2015, Vol 1, Issue
Abstract
Analyzing social-economic relations in Ukraine and revealing their most significant dynamic changes for the creation of the most successful business management systems the authors strived to present methodological approach to the segmentation process at the fast food market. This emphasizes the actuality of studying main directions of segmentation and development of methodological approach to the segmentation process at the fast food market. The main aim of the work is to formulate the results of the performed analysis and methodological approach to segmentation at the fast food market, and to improve formulation of the segmentation terminology with the account of unsatisfied needs. The authors of the work analyzed the fast food market with the aim of segmentation and development of methodological approach to segmentation at the market.
Authors and Affiliations
Lyudmila Popova, Tatiana, Mitiaeva, Alina Lozinska
Keywords
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- EP ID EP171148
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