Features of national branding policy in Czech Republic
Journal Title: UNKNOWN - Year 2018, Vol 2, Issue
Abstract
The article discusses factors that affect the branding policy of Central and Eastern European (CEE) countries, identifies the key tasks in national branding technologies usage by these countries. The main attention is paid to the experience of Czech Republic in this field. Among other things the author considers institutional and programme dimensions of national branding policy, analyses political factors that influenced its formation, and also determines successful and unsuccessful experience of the countries.
Authors and Affiliations
Maryna Ihorivna Tereshchuk
Keywords
Related Articles
- EP ID EP359302
- DOI -
- Views 97
- Downloads 0
The definition of human rights risks destabilizing the constitutional order in the Russian Federation
Problems of functioning of the Russian state is directly connected with the security of the constitutional order challenges of the modern time, adversely affecting the constitutional order demand new scientific approache...
The problems of informational terrorism in African countries
The features of informational terrorism in African countries, especially in SADC countries, are analyzed as well as the ways to combat information terrorism in this region. The major issues related to information terrori...
Russia: holy or bourgeois-democratic? The controversy over S. Graham`s works during the First World War
The article examines the Russian society’s perception of the image of Russia created by the British traveller and writer S. Graham during the First World War. He advocated originality of Russia and saw her power in conse...
A prayer (“Hermit fathers and immaculate women…”)
This article argues that Pushkin in his short poem “Hermit Fathers and Immaculate Women…”, marked with roman numeral II in his Stone Island cycle, rethinks an image of the poet-prophet from his poem “Prophet” in accordan...
Guidelines for teaching of “Linguistic source study” special course
In the system of professional training of philology students there is a great importance of practical skills and abilities development of working with handwritten material. This is due to the fact that the history of the...