Features of the Balanced Scorecard Application in Strategic Management Accounting of Foreign Economic Activities of Commercial Enterprises in Ukraine
Journal Title: Проблеми економіки - Year 2015, Vol 2015, Issue 4
Abstract
The authors raise the problem of introducing the Balanced Scorecard (BSC) at commercial enterprises of Ukraine, which carry out foreign economic activities. The expediency of introducing the BSC has been proved. Accordingly, the results of the study showed that the BSC can significantly extend the possibilities of strategic management, as well as the formation and use of this concept would be of great practical importance for the development of foreign trade activities of the commercial enterprise. The stages of introducing the BSC with the help of the SWOT-analysis and strategy map have been considered. The advantages and disadvantages of introducing the BSC have been determined. The strengths and weaknesses of the studied commercial enterprise have been evaluated. The research results showed that intrinsically the strengths significantly predominate over shortcomings of the system and threats of the external environment can be neutralized. In particular, it has been proposed: to develop a quality strategy; invite coaches and specialists in strategic management; use at the first stages a standard software, such as: "1C: Enterprise" or Microsoft Excell, which will minimize the time of the data collection. A strategy map, which contains the basic measures on improving the performance of the studied enterprise, has been suggested.
Authors and Affiliations
Mariіa Vladychyn, Nataliya Struk
Keywords
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