Features of the creation of positive image of leaders of public governance by marketing tools: foreign experience
Journal Title: Право та державне управління - Year 2017, Vol 1, Issue
Abstract
The article highlights the role of marketing technology on the basis of existent experience and scientific studies of the creation of political leader’s image at the theoretically conceptual and politically pragmatic levels in the Republic of Poland. The transformational society serves as a kind of “proving ground” of approbation of marketing models of management and political activities of leaders in countries, which have a lot of common traditions with Ukraine. Studying an issue of administrative and political actors’ image creation, the author of the article considers it appropriate to use in this area tools and methods of political marketing. The expediency of the scientific paper lies in the revealing marketing conditionality of political image-making on the example of an electoral campaign in Poland, which substantiates the relevance of the research for Ukraine.
Authors and Affiliations
Р. І. Сторожев
Keywords
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