Features of verbalization of concept of happiness (on the material of the modern ukrainian media discussion)
Journal Title: Науковий вісник Міжнародного гуманітарного університету. Серія «Філологія» - Year 2018, Vol 32, Issue 3
Abstract
The article is devoted to the study of the concept sphere of Ukrainian-language advertising discourse and describes the place of the concept of HAPPINESS in this system. The framing of the concept HAPPINESS on the material of the Ukrainian slogans in television and print advertising products is determined.
Authors and Affiliations
В. В. Ільєнкова
Keywords
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