One of the basic aims of all companies doing business in the present market environment is to distinguish themselves from their competition. The basic way how to do it is to create a unique corporate identity, i.e. a fun...
used in today’s media studies and journalism. A team of authors consisting of 15 scholars was involved in creation of the dictionary; together they co-authored and processed 75 terms on 250 numbered pages. The terms refl...
Packaging and magazine covers share many common traits. Both these elements are very important in relation to marketing activities of media and non-media enterprises. And while there are quite a lot of studies on packagi...
The English language nowadays is significantly changing, responding to the opportunities of a rapidly evolving world. The lexical level is intrinsically most liable to changes, albeit the constantly increasing number of n...
CORPORATE COMMUNICATION AS ONE OF THE BASIC ATTRIBUTES OF CORPORATE IDENTITY – CASE STUDY OF CHOCOLATE MILKA
One of the basic aims of all companies doing business in the present market environment is to distinguish themselves from their competition. The basic way how to do it is to create a unique corporate identity, i.e. a fun...
Dictionary of Selected Terms of Media Studies
used in today’s media studies and journalism. A team of authors consisting of 15 scholars was involved in creation of the dictionary; together they co-authored and processed 75 terms on 250 numbered pages. The terms refl...
PRINT MAGAZINE COVERS AS PACKAGING
Packaging and magazine covers share many common traits. Both these elements are very important in relation to marketing activities of media and non-media enterprises. And while there are quite a lot of studies on packagi...
REVIEW
REVIEW
NONCE WORDS IN MASS MEDIA DISCOURSE (A CASE STUDY OF TRAVEL JOURNALISM INNOVATIONS)
The English language nowadays is significantly changing, responding to the opportunities of a rapidly evolving world. The lexical level is intrinsically most liable to changes, albeit the constantly increasing number of n...