First and Second Order Confirmatory Factor Models With Service And Product Quality Perceptions of Supermarket Customers: An Empirical Investigation
Journal Title: Alphanumeric Journal - Year 2016, Vol 4, Issue 2
Abstract
There are various models proposed for conceptualization and measurement of customers’ perceptions of service quality in the marketing literature. This study presents an empirical evaluation of customers’ perceptions of service and product quality in the chain supermarkets within the Turkish retail sector through developing and estimating multidimensional factor models such as independent clusters factor model (correlated factor model) and second order (hierarchical) factor model. For this purpose, interaction quality, physical aspects and reliability dimensions of service quality were conceptualized as first order factors of a superordinate second order factor of service quality in the hierarchical model. However, product quality perceptions were also considered because service quality alone is not enough to explain quality in all respects for supermarkets. With considering customer perceived product quality and product policy as product quality dimensions correlated with first and second order service quality factors, confirmatory analyses indicated that the first-order model consisting of five correlated factors −for which valid and reliable measures are provided− has better fit than the model with the second order service quality factor.
Authors and Affiliations
Gülhayat Gölbaşı Şimşek
Keywords
Related Articles
- EP ID EP197369
- DOI 10.17093/alphanumeric.277738
- Views 136
- Downloads 0
Determining Strategy Based Supplier Pre-Qualification Criteria With Fuzzy Relational Maps
Supplier Selection is one of the most studied areas in management and decision sciences. However, it is still a highly problematic subject since decision-makers take an educated guess after a certain stage in real life p...
Performance Of Shannon’s Maximum Entropy Distribution Under Some Restrictions: An Application On Turkey’s Annual Temperatures
Entropy has a very important role in Statistics. In recent studies it can be seen that entropy started to take place nearly in every brunch of science. In information theory, entropy is a measure of the uncertainty in a...
Investigating The Factors Which Are Effective On Ice Cream Consumption Of Consumers
In this study, the ice-cream preferences of consumers have been investigated with the conjoint analysis. In this research, 350 consumers in different age groups in Ankara responded the questionnaire for the conjoint anal...
Comparison Of Periodic-Review Inventory Control Policies In A Serial Supply Chain
Supply chain management provides customers with the right product or service at a reasonable price, in the right place, at the right time, and with the best quality possible, thus increasing customer satisfaction. The in...
Performance Evaluation In Family Physician: The Application of TOPSIS Multi-Criteria Decision Making Method
In this study, a performance analysis was carried out for the Family Practice application offered to the public by the Ministry of Health. Performance management serves a different purpose in public sectors which provide...