Food Quality, Service Quality, Price Fairness and Restaurant Re-Patronage Intention: The Mediating Role of Customer Satisfaction
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2018, Vol 8, Issue 17
Abstract
The present study aims to investigate the influence of food quality, service quality, and price fairness on restaurant re-patronage intention, mediated by customer satisfaction in the context of halal-certified restaurants. This study employed a purposive sampling technique, and data collection was carried out through an online survey. A total of 110 usable responses were analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM) approach. The results showed that food quality, service quality, and price fairness influence customer satisfaction. In addition, customer satisfaction also leads to re-patronage intention. It was also found that customer satisfaction mediates the relationship between the exogenous and endogenous variables. Finally, limitation and recommendations for future research were also discussed.
Authors and Affiliations
Dahlan Abdullah, Norhamizan Hamir, Norfezah Md Nor, Jayaraman Krishnaswamy, Ainatul Mardhiah Mohamed Rostum
Keywords
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- EP ID EP598944
- DOI 10.6007/IJARBSS/v8-i17/5226
- Views 68
- Downloads 0
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