FOOD SHOPPING PLACES-YOUNG CONSUMERS CHOICES
Journal Title: Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu - Year 2016, Vol 18, Issue 6
Abstract
This paper identifies, examines and makes analysis of young purchasers behaviors regarding the place of chosen food products purchasing (meat, and its preserves, vegetables and fruits, milk products, cereals). Research part is based upon an analysis of consumers opinion polls carried in 2016 in group of 486 students using purpose sample group method. The survey showed that frequency of food products purchases made by young consumers depends upon the products kind and the most popular place of shopping were discount shops. Choosing the place of shopping young consumers followed different factors but the first of all of great importance were the following factors: wide assortment offer, favorite products offer as well as the level of prices and shop location.<br/><br/>
Authors and Affiliations
Marek Angowski, Katarzyna Domanska, Agnieszka Komor
Keywords
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