Abstract

Predicting sales for highly seasonal products is very different compared to products who sell regularly throughout the year. In this paper we analyze the results from the seasonal factors method and from the regression method. The example used will be predicting sales of bottled water in Romania. The sales prediction will be made for the previous year, so that the results can be compared with the actual sales numbers for bottled water. MS Excel software was used due to its accessibility. The authors recommend the regression method. 

Authors and Affiliations