Foreign Market Entry Strategy
Journal Title: Acta Scientiarum Polonorum. Oeconomia - Year 2015, Vol 14, Issue 2
Abstract
The preparation for international exchange consists of examining marketing mix factors and a value-based approach to customer needs. International exchange has forms ranging from casual export, agency agreements, partnerships, licensing, joint ventures, franchising to wholly owned subsidiaries. There are several ways in which an enterprise can invest directly in a foreign market. The foreign market entry strategy is determined by the consistency of a comparison between the international and domestic environment. Implementation is carrying out strategic activities. Export transactions require that the enterprise provides standard documentation to accompany shipments of goods.
Authors and Affiliations
Eugeniusz Michalski
Keywords
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