Forexite instrument for forecasting strategic development of tourism
Journal Title: Ринкова економіка: сучасна теорія і практика управління - Year 2019, Vol 18, Issue 1
Abstract
The purpose of the article is the allocation of foresight tools for forecasting the strategic development of tourism, taking into account national characteristics, drawing on world experience. Two approaches are identified as the basis of the foresight methodology: normative and exploratory. It is proposed to use the ideas of I. Ivey concerning the foresight of tourism in order to forecast the development of tourism. The necessity to form a system of strategic vision of tourism development is proved, based on 3 levels (horizons). A number of tools and processes that can be used to form the "Horizon 3" are highlighted. It is proposed to expel four megatrends of tourism development in the future: demand growth; growth of sustainable tourism; advanced technology; mobility of travel. The main drivers of qualitative changes in tourism and hospitality are the development of information and communication technologies and e-business. Currently, travel companies use Internet technology for two main purposes: marketing and direct sales of their services. Actively used such Internet technologies as sites, on-line reservation, on-line purchase of tourist products, and also tracking of preferences of clients. The basis for competitiveness and profitability in the field of tourism and hospitality is a new profile tourist destination: digital; "green"; social indicators. Indicators of tourism development in the Odessa region are analyzed and problematic aspects are highlighted. The recommendations for stimulating tourist activity for consolidation of the work of the authorities, the public and business for the common goal are the following: the observance of international standards of all members of the tourism product supply chain for the sustainable development of tourist destinations in Ukraine. Sustainable tourism requires awareness of all stakeholders, a strong political leader for consolidating society; effective programs and projects; monitoring changes. The trend is the development of responsible tourism, based on the principles of social and economic justice, respect for local ecology, traditions and culture.
Authors and Affiliations
I. V. Gayvoronska, O. O. Grinyuk
Keywords
Related Articles
- EP ID EP634061
- DOI 10.18524/2413-9998.2019.1(41).173605
- Views 101
- Downloads 0
INVESTMENT ANALYSIS OF UKRAINIAN ECONOMY FROM THE PERSPECTIVE OF PROPERTY MARKET
The object of study in the article is the financial and economic relations on the formation of the investment climate in the Ukrainian property market. The article studies investment attractiveness of three major real es...
Some aspects of innovation and investment development of economy of Ukraine in the context of contemporary realities
Analyzing the priority directions of innovative investment of Ukrainian economics' development at the present period, the author notes not very high level of such activity, pays attention to the lack of control otth stat...
Professionalization of management as a forming factor of mechanism of sustainable economic development in Ukraine
Professionalization of management is considered as a factor of sustainable economic development. The specific of professional activity of management is specified. The necessity of development of the process of profession...
LAW AND ECONOMICS IN CONDITIONS OF GLOBALIZATION (BASIC TENDENCIES OF DEVELOPMENT)
The paper discloses the connection of economics and law and shows the ways the law affects economic processes in conditions of globalization. It emphasizes the per¬spectives of economic jurisdiction development and sugge...
DEVELOPMENT OF REGIONAL MARKETING AS MEANS OF QUALITIES’ VIABILITY IMPROVEMENT
The main influence factors, such as complex indicator of the life quality in the region and the limits in which the market and marketing activities are affected to it, were analyzed. A measures set of improving entities...