Formation of assortment policy at the enterprise
Journal Title: Формування ринкових відносин в Україні. Збірник наукових праць - Year 2016, Vol 1, Issue 1
Abstract
Today in the development of the national economy increasingly important for producers acquires management range of products manufactured at the enterprise, its quality, depth and richness. Therefore, one of the main directions of enterprise activity is creation of effective assortment policy. Great importance to this direction plays in the conditions, when the product portfolio from the consumer placed high enough requirements on price, quality, designer packaging, breadth of assortment, and also advertising. Therefore, the effective formation of commodity policy is relevant, because the product is a result of activity of the enterprise, the source of profits and a base of functioning and development.
Authors and Affiliations
Y. l. TRUSH, A. A. HRYTSENKO
Keywords
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