FORMATION OF COMMUNICATION STRATEGY IN THE CONDITIONS OF ENTERPRISES’ CLUSTER INTERACTION
Journal Title: Сталий розвиток економіки - Year 2016, Vol 30, Issue 1
Abstract
Purpose. The research goal is the development of theoretical, methodological guidelines and practical recommendations for development and implementation of communication strategies in the process of IT companies' cluster interaction. Methodology of research. The methodological basis of the research is the system of economic laws and categories of market economy, fundamental theories of information, information systems and communication technologies, information support business models, management process of intra-organizational and inter-organizational (including virtual) communication that involves the formation of a mission, agreed goals, and objectives of the cluster key members’ interaction are proved. Strategic analysis of business interaction in the communication strategy formation processes allowed allocating communication platforms for the cluster members, which will improve the communication capacity of the cluster, and to identify ways of their implementation through virtual interaction platforms on the web portal of the cluster is done. The communication platforms through which will improve the cluster communication capacity are highlighted. The ways of practical implementation of the communication potential of the cluster through the interaction of virtual platforms on the web portal of the cluster are defined. Originality. For the first time is structured a communication strategy forming process for enterprises - the IT cluster members. Practical value. The proposed model of communication strategy of L’viv IT Cluster can be use in the practical implementation for the strategic development of other cluster structures.
Authors and Affiliations
Daria Goshchynska
Keywords
Related Articles
- EP ID EP201987
- DOI -
- Views 123
- Downloads 0
MARKETING STRATEGIES OF INDUSTRIAL ENTERPRISES OF UKRAINE
Purpose – definition of the main directions of development of a marketing strategy of companies. Methodology of research. The methodology of research. In the process of writing this work were used following methods: abst...
ACCOUNTING RENT AND RIGHTS OF LAND USE
Purpose. The aim of the article is to study the current practice of accounting for leased land plots and rights to use land plots, as well as developing proposals for improving the analytical accounting of these objects...
THEORETICAL APPROACHES TO THE INTERPRETATION OF THE CONCEPT OF “MARKET” AND “AGRARIAN MARKET”
Purpose. The aim of the article is the development of theoretical, methodological provisions of the formation of approaches to the interpretation of the concepts of “market” and “agrarian market”. Methodology of research...
ASSESSMENT OF THE COMPETITIVE ADVANTAGES OF THE REGIONS OF UKRAINE ON THE WORLD MARKET OF AGRICULTURAL PRODUCTS
Purpose. Assessment the competitive advantages of the regions of Ukraine on the world agricultural market. Methodology of research. To substantiate the results in the course of the study, we have used a number of methods...
SECURITOLOGY AND ECONOMIC SECURITY
Purpose. The aim of the scientific research is to find out the current state of scientific developments and latest understanding of the security studies, identify existing trends in scientific thought and formulate the a...