Formation of Marketing Strategies and Programs in the Context of Global Change
Journal Title: Бізнес Інформ - Year 2012, Vol 6, Issue 0
Abstract
This article gived an analysis of modern trends in globalization processes and their connection with the formation of a global business strategy. It was substantiated the topicality of forming a new conceptual approach to strategy development in a "stable instability". It was proposed a model of development strategy, which involves the formation of interconnected network of alternative strategies, and allows flexible to adapt to changing conditions.
Authors and Affiliations
Olga Vedernikova, Nataliya Babenko, Yana Rybas
Keywords
Related Articles
- EP ID EP125338
- DOI -
- Views 114
- Downloads 0
Tax Incentives of Enterprise Development in Modern Conditions
In article were analyzed necessity and possibilities of tax incentives applica-tion in Ukraine for further development of enterprises. It is suggested mechanisms of some preferential tools use. On example of operating e...
Infrastructural Ensuring the Export-Oriented Activity in the Agrarian Sector
Objectives of the article is studying the functional specifications of infrastructure of the export-oriented activities of the agrarian sector and formation of the conceptual principles of modernization of the correspond...
Flexible Motivational Communication in the Machine-Building Activities of the Enterprises of Vinnytsia Region
The article is aimed at developing, on the basis of the machine-building enterprises of Vinnytsia region, flexible motivational relationship between engineering, priority branches and other kinds of activities in the nat...
Assessment of Merges and Acquisitions of Banks Under the Conditions of Increased Competition
The goal of the article is to study specific features of a bank as an object of merger and acquisition (M&A). The article systemises and generalises scientific works of many scientists and conducts analysis of main econo...
Model of Strategic Management in the Furniture Business
The model of organization of strategic management on furniture factories is offered in the article. Here was also analyzed the basic implementation phases of the model: analysis of activity of furniture factories, drafti...