FORMATION OF PROFESSIONAL COMPETENCES OF ONLINE MARKETING
Journal Title: Причорноморські економічні студії - Year 2018, Vol 29, Issue 2
Abstract
The paper considers the applied aspects of the use of Internet marketing in the enterprise. The key steps taken by the enterprise when introducing Internet marketing are determined. The conceptual, strategic, functional and tactical levels of activity and tasks of Internet marketing in a commercial organization are determined. The modern requirements to the professional competencies of Internet marketers are determined, taking into account trends of rapid development of information technologies.
Authors and Affiliations
Yu. M. Chychkan, T. P. Luchnykova
Keywords
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