FORMATION OF THE STRATEGY OF THE ENTERPRISE DEVELOPMENT IN THE RISK CONDITIONS
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2018, Vol 23, Issue 5
Abstract
The article presents different points of view of domestic and foreign scientists on the problem of forming a strategy for the development of enterprise activity in modern conditions. It is shown that the views of researchers on the application of different types of development strategies at the national and international levels are complementary. The actuality of the use of the system approach for the improvement of the strategy of the modern enterprise has been proved. The expediency of using the methodology of strategic management based on the latest conditions of the competitive environment has been established.
Authors and Affiliations
I. V. Amelina, M. V. Gunchenko, R. V. Season
Keywords
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