FORMATS OF INTEGRATION OF BEAUTY PRODUCTS ON THE YOUTUBE CHANNELS OF BEAUTY-BLOGGERS
Journal Title: Молодий вчений - Year 2018, Vol 4, Issue 56
Abstract
The article is devoted to advertising manifestations of cosmetic brands on the YouTube platform. The possible manifestations of the advertising content of cosmetic brands on YouTube were considered by dint of content analysis. Attention is devoted to integrations and advertising manifestations of beauty brands on the channels of beauty bloggers on the YouTube platform. The article considers possible types of interaction between brands and bloggers, as well as integration formats that are popular and effective according to the survey that was conducted among the audience. The highlighted formats are examined on successful examples of interaction of beauty-bloggers and cosmetic brands. Attention was paid both to Ukrainian bloggers and to representatives of foreign countries. The algorithm of actions and questions for understanding the necessary format of interaction and manifestations of cosmetic brands on the channels of beauty bloggers on YouTube has been compiled. The described types of interaction and integration are necessary for achievement of the identified goals.
Authors and Affiliations
Y. V. Bielkina
Keywords
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