Forming a Control Strategy for Reputational Capital of Banking Institutions
Journal Title: Бізнес Інформ - Year 2014, Vol 8, Issue 0
Abstract
The purpose of this paper is to study the process of formation of reputational capital of banking institutions as a strategic factor for their development and sustainable operation and also management capabilities of that process. The paper analyzes the main trends in the economic entities at the present stage that made it possible to justify the strategic management of processes related to reputational capital of banks. The main sources of the formation of surplus-value and sustainable competitive advantages of banking institutions due to the high level of reputational capital were identified. A model of strategic management of reputational capital for banking institutions that will help to maintain existing and future increase in the level of reputational capital was suggested. The prospect for further research in this area is to determine the quantitative amounts of reputational capital to enable it to be reflected in the financial or non-financial records of banking institutions.
Authors and Affiliations
Liubov Semiv, Kateryna Kutsenko
Keywords
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