Forms of Address in Clerics’Communication: A Comparative Study
Journal Title: Online Journal of Communication and Media Technologies - Year 2017, Vol 7, Issue 2
Abstract
Forms of address are among the most significant markers of social relations in a society. They are in fact complicated indicators of power relationships and politeness criteria in a community. Having such significance as its source of inspiration, this study investigates the influence of social context, level of intimacy and age of the addressee on the choice of address forms in Iranian clerics' speech community. In other words, the present paper first tries to show how these factors affect subjects' choice between familiar you, /to/, and differential you, /Å¡oma/, in Persian. The findings of the study is then compared with those of Keshavarz(2001) to see if clerics speech community show different patterns for using address forms from those of Persian speakers at large. The results of the study indicated that these variables, although influential to some extent, were not noticeably so especially when the findings of this study were compared with those of Keshavarz. In fact, there were noticeable differences between clerics and non-clerics in their pattern of using address forms.
Authors and Affiliations
Mohsen Shirazizadeh| Alzahra University, Tehran, Iran
Preference for Television Stations among Inhabitants of Akropong Akuapem, Ghana
With little known about the preference for individuals in semi-rural areas’ choice and preference for television (TV) stations and programmes, this study was carried out using a semi-rural town in Ghana, Akropong-Aku...
Do Emotions Pay Off? Effects of Media Brand Emotions on Cognitive Relief, Identification and Prestige
While in early days of communication research emotions were rather treated as „noise‟, today there is a growing number of studies showing the important role of emotions influencing media selection, perception and i...
Attitudes of Female Smokers/Non-Smokers towards Smoke-Free Air Zone Ad Campaign
Turkish government and NGO’s have been broadcasting or publishing some health communication campaigns every year. In these campaigns, the messages generally related to giving up smoking cigarettes, keeping the heart...
Investigation into Stakeholders’ Influence on the Environmental Strategies of Oil Companies - A Case Study of PetrobraHenrique Barros de Cerqueira Paes
Abstract In the oil industry, reputations of companies have been increasingly challenged as the combustion of fossil fuels has been perceived to be changing the climate and threatening society. Scholars have developed i...
Indigenous Media and Rural Development: The Case of Oil Producing Communities in Akwa Ibom State, Nigeria
This study is an attempt to provide lucid and perhaps comprehensive information on the role of traditional media on rural development in four oil producing communities in Akwa Ibom State, Nigeria. It identifies types o...