Формування бренда міста як інноваційний шлях підвищення його привабливості для туризму
Journal Title: European Journal of Management Issues - Year 2015, Vol 23, Issue 5
Abstract
The role of branding in enhancing the attractiveness of the city for tourism investigated. Factors influencing the formation of effective brand image and enhancing cities listed. Branding activities in some cities analyzed. The main problem of the formation and promotion of the brand to attract tourists found. Stages strategic approach to forming an effective city brand described.
Authors and Affiliations
T. A. Smirnova, Irina Privarnikova
Петриківка як елемент брендування регіону [Petrykivka as part of the branding of the region]
Influence of brand «Petrikivka» is analysed on the increase of investment attractivenessof region and state on the whole
Інновації у стратегічному управлінні в правоохоронній сфері у період реформування
The process of strengthening the protection of rights and freedoms in Ukraine analyzed by the author. The need to accelerate the restructuring of law enforcement. Going to establish a new legal status of law enforcement...
Process innovation: requirements and opportunities
Purpose. The purpose is to assemble the list of the most important requirements and opportunities of process innovation through the analysis of the main and most recent scholarly developments related to the study of proc...
Конкурентоспроможний розвиток університетських офісів трансферу технологій: світовий досвід та Україна
The paper identifies the most important directions of development of technology transfer in Ukraine having generalized theoretical background, analysed international experience and domestic realities. To enhance effectiv...
Інноваційні аспекти удосконалення системи менеджменту організацій в сучасних умовах
Actuality of the research conditioned by the need to create an effective management system for organizations that provide opportunities attainment of next level of development, which provides opportunity of modernization...