Формування бренда міста як інноваційний шлях підвищення його привабливості для туризму
Journal Title: European Journal of Management Issues - Year 2015, Vol 23, Issue 5
Abstract
The role of branding in enhancing the attractiveness of the city for tourism investigated. Factors influencing the formation of effective brand image and enhancing cities listed. Branding activities in some cities analyzed. The main problem of the formation and promotion of the brand to attract tourists found. Stages strategic approach to forming an effective city brand described.
Authors and Affiliations
T. A. Smirnova, Irina Privarnikova
Keywords
Related Articles
- EP ID EP192782
- DOI 10.15421/191526
- Views 218
- Downloads 0
Керування концентрацією та консолідацією капіталу в міжнародному інформаційному бізнесі
The last decade of the 20th century and the beginning of the 21st century are characterized by an unprecedented intensification of the processes of mergers and acquisitions of the companies both in the developed and the...
Інноваційні підходи до вирішення проблем безпеки в туризмі [Innovative approaches to solving the security problems in the tourism]
The analysis of the security features of tourism and provide innovative solutions tothe problem
Cognitive and emotional experiences of working in a glass office: a case study on normative control
Purpose/Research question. The increased opportunities for surveillance in glass offices motivate the study to pursue the following research question: how does normative control operate in a glass office working environm...
Науково-методологічні засади дослідження спеціалізації у високотехнологічних галузях [Scientific and methodological principles of research in high-tech industries specialization]
Specialization in hi-tech branches is a constant subject of a political, economic and scientific discourse at national and international level. Generalization of results of theoretical approaches concerning hi-tech speci...
Международный трансфер знаний в условиях глобализации мировой экономики [International transfer of knowledge in a globalized world of economical condition]
In Circumstances that the global economic system to make the transition to a knowledge economy through innovative business models the knowledge gained status as a key product and became a major factor in the formation of...