FRAGMENTED PORTRAYAL OF WOMEN IN POPULAR CULTURE
Journal Title: Artistic Narration: A Peer Reviewed Journal of Visual & Performing Art - Year 2018, Vol 0, Issue 1
Abstract
opular culture has invaded our homes and ethos and is constantly shaping our mindsets, behavioral changes, perceptions, ideologies, aspirations and goals. Mass media, T.V., Bollywood cinema, print-media ads, songs and dances perpetuate quick sell cheap thrills through visuals and words to cater to the last man in the street and today popular culture is a reverberating and enthralling industry which thrives on the staple diet of consumerism. Though the debate is not new but the question persists: why the popular culture is not able to go beyond the commodification of women and why female bodies and skin shows are incorporated to sell even a cold drink or an ice-cream? Mass awareness to counter this vulgar and shameless portrayal of women in the popular culture is the need of the hour. It is a happy sign that a large number of dedicated, talented, sensitive and serious women creative luminaries engaged in painting, music, poetry, literature and theatre have taken upon themselves the task to create awareness about the mass victimization, exploitation, harassment, torture, deprivation and prejudices which stand in the way to their progress and development through their remarkable works of art. One sincerely hopes that their efforts will bear fruit and they would be able to create a harmonious gender-sensitive atmosphere at workplaces and in homes.
Authors and Affiliations
Kavita Singh
Keywords
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