FRANCHISE CONCEPT AS POSSIBLE MARKETING STRATEGY FOR TOURISM DEVELOPMENT
Journal Title: Sport Mont - Year 2008, Vol 0, Issue 15
Abstract
For a long pe riod in the world, espe ci ally at the fi eld of to u rist ser vi ces di stri bution, fran chi sing system was been ap plied very suc cessfully and exam ple for this are world fa mo us ho tel cha ins. A mo dern man has fo und him self in a swirl of everyday chan ges and en te red un pre pa red in to one en ti rely new world of as sump tion, which was unat ten ded and ig no red at this area for many years. Lack of ne ces sary mul ti di sci pli ne know led ge, vi si o nary and en ti rely new man ner of things pla cing lead to the si tu a tion that pre sent man won ders se e king him in a world of bu si ness, but mi sta kes are of ten inco r ri gi ble. Be ca u se of that the re is no real re a son why this well sam pled system, system of fran chi sing, ha ve been im ple men ted in our fra mes as well, only when di stri bu tion is in mat ter, be fo re all in vi tal to u rist ser vi ces. In the mo dern bu si ness con di ti ons, most stu di es show ir re fu ta ble fact that mo re than 90% of in de pen dent bu si ness fail even in the fi rst three years of work. Tho ugh, fran chi sing system im po ses it self as a mo del of di stribu tion or ga ni za tion, as con cer ning pro ducts so as con cer ning ser vi ces, which pro vi des a cer tain in de pen den ce in bu si ness de a lings, as well as pos si bi lity to act in the fra me of big and good de ve lo ped systems.
Authors and Affiliations
Svetlana Mihić, Branka Maksimović
Keywords
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